Monday, July 2, 2007

Lies San Fransisco Have Launched

Lies San Fransisco Have Launched
Lies is a brand that pulls largely from urban cycling culture. The first series, “Induction”, focuses on the cult like aspect of the various tiers of the urban bike world. Iconography from different kinds of cults and secret organizations are mixed with elements from bicycles and the lives surrounding the people who ride them. The color combinations are largely inspired by the combinations you see put together on track bikes. The blue/green color is specifically pulled from Bianchi’s signature color, “celeste”. Induction acts as an introduction to the world and visual language of Lies and a launching point for the brand. That said, each series will have a different unifying idea at its core. The next ones already in the works…
Now all you need to do is head on over to the site, here, you will be pleasently surprised cos its more than impressive!

Day in Rock Report

The Smoking Gun