Friday, April 27, 2007

Survey on People's Perceptions of Design ::.

Good news for us: Autodesk recently commissioned a survey of 2,000 people, and among the demographically-desirable 18-29 year olds ("millenials") a majority pay good attention to design. "Almost seven in ten respondents said that the last time they saw a product in a store that they 'just had to have,' it was because of its design."

Some of the highlights:

- Millenials are willing to pay more for an appealing product design, whether it's a car (67%), furniture (60%) or a video game system (31%)._

- They give serious thought to public spaces (66%), beauty and architecture (42%) when considering relocation to a new city._

- They are happier (74%), more motivated (64%) and more efficient (31%) in a well-designed workplace.

- An overwhelming 82% of survey participants would let the prospect of working in a beautifully designed building influence their decision to accept a job.

You can download the entire report here.

[Via IndustryWeek]

Posted by: hipstomp |

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